8 tips to improve product packaging | box information

by:Changda     2020-06-19
While the product or service you sell as a brand may be the most important determinant of brand success, product packaging plays an important role in sales success, even influencing how consumers view the product itself. Therefore, it is beneficial to spend a lot of time creating and selecting designs that best represent your brand and product and resonate with your target audience. Here are eight tips on how to choose a great design for a product package. 1. Know your target market Knowing who you are selling to can be the first step in designing effective packaging. There are many questions to keep in mind, such as whether your target is male or female, where they buy products, what information to consider when looking for products, how packaging affects decisions, and so on. These problems will affect color palettes, iron box packaging shapes and other elements. 2. Choose packaging that is meaningful to the actual product It is very important to choose the packaging that corresponds to the place where the product is sold and the product's interior. Some products (such as glass or liquids) may require a little extra protection to ensure that they reach the consumer intact. This may involve more durable packaging or padding inside the packaging. Consider dimensions and shapes that are easy to transport and that are reasonable for the product and where it will be sold. 3. Figure out what you're selling The packaging design should clearly convey the meaning of the product and should not display misleading information or images. If an image is used, use an image that accurately describes the product. If you're selling organic coconut milk, non-GMO grain, or vegan clothing, be aware of these details because they can help you stand out from the competition. The packaging design should convey the value of the contents. Make the packing easy to open Hard-to-open packaging can cause headaches and may even damage the internal products. This could damage the product's reputation and reduce the likelihood of a buyback. Whether it's & other; Tear here. Labels or easy to twist the lid, both make the package easy to open. If the product requires additional security protection in the package, make the opening method more obvious or consider placing instructions on the package. 5. Think about what the store looks like Think about where your product will be sold, and keep in mind the variables that depend on that location. Ask yourself questions such as how much packaging can be seen, the clearest fonts from a consumer's point of view, colors and designs that stand out from the competition, and so on. If you sell products online and in individual stores, consider designs that can be tweaked between channels or that fit well with each channel. 6. Create a common packaging design For packaging, versatility is important because it allows you to change the design slightly as your product changes, whether it's a different shoe style, a new flavor of food, or any other variable or design that might require a slight change in color. Equally important, the packaging design can be transitioned to fit well within the product. As mentioned earlier, versatility also helps when selling products across channels. 7. Choose the right materials Packaging materials must retain the form, freshness and overall quality of the product. Unique ideas can include reusable packaging, origami packaging that can create interesting shapes, and more. In addition, taking into account what is important to consumers, recyclable and sustainable packaging has become a more prominent and desirable aspect, and can increase sales. 8. Invest in quality design elements Packaging is often the first impression of a product, so it is important to capture the consumer's attention in a positive and memorable way. Spend time and budget on professional designers, quality printers, editing software and other elements to produce clear, compelling designs that customers can't wait to get their hands on.
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