A brief analysis of the development trend of packaging
Every year, the packaging industry produces some unique trends. Consumer buying habits will change over time, and we expect something new to emerge in 2020. From sustainable development, environmentally friendly packaging to ldQUO; Intelligent packaging. And into the future. In the following articles, we will examine the top 5 packaging trends of 2020 and explore the dynamics of each trend.
1. Sustainable and environmentally friendly packaging materials
By 2020, the demand for sustainable packaging supply will be greater than we already have, which shows this. 2019 has seen some of the largest protests in world history, with massive demonstrations in countries around the world. With millennials and ldQuo; Z” As generations grow, they enter the labor market and become bigger consumers. Sustainability, recycling and environmental issues will continue to be a focus.
From the zero-waste packaging revolution to reusable packaging programs such as LOOP, earth-friendly packaging is expected to continue to grow in popularity and generate more consumer demand. Flexible packaging items such as vertical bags, shrink film and stretch film will be combined with new plant-based alternatives such as biopolymer-based packaging plastics.
As the world continues to wake up to the environmental impact of packaging, Reduce, reuse and recycle. The voices are getting louder and louder. Ocean cleanup continues to pave the way for ocean recovery. Huge problems related to plastics and other waste have entered our oceans, which will force companies to provide environmentally friendly alternatives to our current packaging materials (such as glass, metal, paper, plastics and cardboard).
2. Intelligent packaging to enhance interaction
Whether we're talking about the reality of enhanced interaction, QR codes or RFID technology, it's all about the idea of smart packaging. As our technological innovations continue to evolve, we will see more interactive and multimedia applications for augmented reality, involving everything from alcohol to children's toys. RFID applications will help ensure excellent tracking of all products, while gamification will continue to change the way consumers interact with products and their packaging.
In packaging, we'll see gamification goals that evoke an educational experience for children, an edutainment design that evokes the spirit within the product, and an accumulation of badges and awards similar to social media and mobile games. We'll also see an increasing pairing of video and digital gaming experiences with traditional packaging materials.
As the rise of the old, luxurious and unique packaging experience of unpacking continues to attract consumers for unexpected mobile experiences, we are likely to continue to see the convergence of traditional packaging materials (such as cardboard and paper) with digital technology that we have never seen before.
3. Vintage packaging
As the saying goes, 'Ldquo; Old is new. . In our era of modern technology, consumers are beginning to show more interest in experiences that go back to simpler times. With the rise of consumer desire to re-experience the retro experience in music, video games, movies and other media forms, nostalgia-driven. Old & throughout; Magic will continue to show an interest in classical music. Experience. From the DIELINES & other; Simulation is a New Year. From the case studies and 99Designs' comments on the subject, it seems that looking back is actually looking forward.
In packaging, this means we'll see more modern designs based on retro aesthetics and colors. Font, tone, messaging, branding and related dynamics will achieve their success by capturing the emotions of these designs for young and old. The attraction of this trend is the aesthetic, quality, fashion and respectful atmosphere of old packaging, while many modern types of packaging have been abandoned due to cost reduction and sustainability issues.
Unlike luxury packaging, which often leverages the idiosyncracies and aesthetics of old-fashioned design, the old packaging niche needs to tread carefully in terms of sustainability. Because the combination of materials in luxury packaging makes it difficult to recycle waste by-products, old-fashioned packaging must find a way to cross the line between sustainability and the motivation needed to achieve the desired experience.
4. Simple packaging
Minimalism in packaging is not only about the amount of packaging material used to ensure a minimal environmental impact, but also about the brand of the product it contains. A straightforward, digestible, high-contrast design that clearly and simply explains the packaging will be critical for many consumers heading into 2020.
While there are many reasons for the emergence of minimalist packaging, consumer demand for simplicity and environmentally friendly products are two drivers of growth in these products. For these reasons, flexible packaging products have been increasing steadily in the past few years.
Minimalist packaging seems to take off in the face of both vintage and luxury packaging. They will no doubt compete with such packaging, paying particular attention to the younger generation who are taking the effects of climate change and pollution seriously.
As brands try to draw consumers' attention to their products, and as each of these dynamics continues to drive or repel consumer interests, we are likely to see product innovations that bridge the gap between minimalism, luxury, retro and personalized packaging. One market to the next.
5. The evolution of e-commerce packaging
Finally, we have entered the age of e-commerce, and we will continue to do so. This part of the packaging world presents some interesting challenges for both companies and consumers. Packaging is about making sure that its packaging is strong and protects the internal product, while at the same time being committed to sustainability and environmental issues, but they are adamant about that. Not surprisingly, other companies in the e-commerce space are trying to balance this behavior. Packaging for physical retail makes sense in this case, but many of these materials and their brand conventions become unnecessary, and are often not the ideal packaging for electronic applications.
Because many customers often complain about excessive packaging and the environmental problems that come with it, businesses selling through e-commerce sites need to be able to find the right balance between packaging and protecting their products without using too much material. These concerns are also at the forefront of e-commerce packaging as the world becomes more aware of waste and pollution.
But when it comes to the debate between flexible packaging materials such as shrink and stretch films and current alternatives such as cardboard, paper, tin boxes and glass, the science of sustainability and the environment is clear