1. In ancient times, food was produced and consumed locally, so no packaging was needed. But as civilization grew, the need to contain, protect and transport food supplies became critical. Primitive man used containers and containers made of natural materials, including leaves, bamboo, lotus leaves, palm leaves, gourds, coconut shells, shells and animal skins. Later, with the discovery of minerals, ores and chemicals, the development of metals and pottery led to the use of new materials, including fabrics, ceramics, metals (tinplate), lacquer, wood, jade and some types of paper
2. Product packaging plays several important roles in promoting trade and trade. The function of modern packaging is not only to include, protect and preserve products. It also includes functions for communicating, promoting and trading products. Packaging provides internal cues designed to influence consumers' perception of the product and their behavior. These functions are now considered normal, but it has taken more than 150 years for product packaging to evolve into a carefully designed artifact that integrates multiple functions of commerce into the film that wraps the product. Increasing competition and continued technological innovation have determined the development of packaging since the 1860s. When we looked at key technology and material innovations during this period, it became clear that these developments were closely related to cultural phenomena and consumer behavior that prevailed during a given period. Therefore, we divide the analysis into six time periods and match technological development with cultural development.
3. As trade boomed and more goods became available to consumers, the industrial Revolution suddenly created a demand for better products. Packaging is limited to luxury goods because of the high cost of materials. During and after World War I, packaging innovations such as glass, cardboard boxes, tin cans and cellophane were widespread. This has encouraged manufacturers to establish themselves as sellers to consumers.
The Great Depression marked the rise of supermarket culture and dramatically changed distribution and consumption patterns around the world. This behavior change in the self-service model requires packaging burden. The silent salesman; The role of. Consumerism after world War II enjoyed the convenience of disposable and throwaway materials, which were followed by the discovery of aluminum foil and plastic.
The rise of digital technology in the second half of the 20th century allowed companies to expand rapidly and go global. In an unprecedented competition, packaging has become a way to differentiate products on the shelves. Although packaging has become an essential part of business, it is also seen as a threat to the environment. As a result, many studies are looking not only for new materials, but also for optimal and sustainable solutions.
Over the past few decades, advances in personal computing and mobile technology have dramatically changed consumer behavior, and thus their expectations. They have access to information from anywhere at any time and value engaging experiences that offer practicality or novelty. Since barcode was invented, many digital technologies have been tested to revolutionize the retail experience. Product packaging is once again at the centre of these developments.