Cosmetics iron box _ cosmetics iron box _ cosmetics
Easy to access to the cosmetics iron box packaging design, conducive to the competitive retail market to win. In the typical cosmetic packaging we've all seen, famous brands do most of the work, while smaller brands often get lost in the chaos. Small cosmetics brands that want to compete need to carefully study their packaging design strategies from start to finish, paying particular attention to the success of other brands and the basic design principles they use.
1. Research from the inside out of the package
It's hard to get them excited about your packaging design when you don't know who these customers are! If you haven't already, the first thing to think about is the audience you want to listen to. Do you want to attract customers to your brand? Again focusing on natural ingredients and sustainable packaging, this is a good example considering that 61% of the high-end cosmetic packaging market comes from metal packaging. These broad questions will affect the overall layout of your cosmetic design from the initial stage. Obviously, brands that sell fun beauty products to teenagers are fresh and have more room for trendy designs and bold ribbons than famous brands. Some of these decisions have to do with the unique personality of the brand. It's about who you're targeting and what your company is worth. You need to be consistent here, and make sure those ideas are consistent when you start designing. In other words, what distribution channels do you like/care about? Do most customers buy online? Or do you want to compete directly in the cosmetics lane? A lot of market research needs to be done here, at least to make sure that these issues are recognized from the beginning.
2. Research on key design principles
Even with a clear understanding of the market, it's not easy to think about good design. Each presentation constitutes an effective packaging design & LDQuo; Rules & throughout; Other companies will step in. The fact that there are no real limits to the design of cosmetics is a challenge. If there's a fair game, where do we start? If you don't know where to start, it is recommended that you use design principles as guidelines. (While there are many different factors to consider here, we remember only the most important ones.)
A. Contrast - the degree of difference in elements, colors, and fonts in a layout.
B. Whitespace - How to balance visual elements with whitespace or negative whitespace.
C. Balance - The weight of each visual element draws attention.
D. Motion-weighted elements adjust the way the eye guides and attracts in a particular direction.
E. Emphasis - Certain elements may be enlarged or emphasized to indicate their importance.
F. repeat & ndash; Use repeating elements or arrays to maintain visual consistency.
It is a design principle that when your design is novel, the above elements are applied correctly and people won't even notice them. These elements remain in their minds and unknowingly give them information about the quality of the brand. A simple study of the subject suggests that consumers receive subliminal cues from cosmetic packaging design. When the packaging makes them believe that the product is high-end, they want to believe that the product is generally excellent.
Develop a unique style
Therefore, based on the above visual specifications, it is time to start coming up with a cosmetic design style that fits your brand. Take the above factors and try different designs. In the long run, highly exaggerated designs tend to catch customers' attention, but their styles often burn bright for a short time and then fade away as novelty wears off. On the other hand, a more modern, minimised approach to cosmetic design (as many high-end brands now do) is more timeless. Keep these ideas in mind as you design for your group of participants.
Of course, as we said earlier, the rules are broken, so don't be afraid to try. Common design trends in cosmetics include clean and minimal layouts, complex lines and patterns, and often floral and earthen tones. However, notice the visual hierarchy; While all of these factors contribute to a brand's unique cosmetic packaging strategy, always pay attention to the information provided in the layout. Not just ldQuo; We are natural, we are easily accessible. Methods. Each design element in the package sends a message in the design world called the visual level.
Broadly speaking, this term describes the importance of each visual element in your overall layout. The above principles play a role in balance, emphasis and contrast. The most important element in a design should be the largest and visually unique element. For cosmetics brands, this means brand name and logo. Especially if you want to design a smaller pipe, cap, or bottle, pay special attention to the information displayed in the layout.
Master cosmetic packaging design
Unleash your creativity at any time, but remember, in the end, it's the customer's opinion that counts. Validate your research and model as much as possible through internal feedback reviews, external focus groups, A/B testing, or other types of product testing. Evaluate each model according to the above design principles and target market feedback. Despite selling cosmetics, beauty products and other types of packaging for consumer goods, this approach is best.