How to design cosmetic packaging | iron box information

by:Changda     2020-06-18
Before you get started with packaging design, there are a few things you should be aware of: Define the customer for the sale Understanding the audience is very important for your design. Who is your ideal customer? Are girls as obsessed with glitter as boy bands? Do they want women who actually (eventually) match their skin tone? They're masculine men... Still want soft baby skin? Once you know who they are, what are they looking for in a cosmetics brand? What catches their attention? Define your brand identity Just as important as your customer identity is the brand identity of your business. What is your brand? Are you dark and edgy? Simple and classic? Luxury (like Dior)? The image of the package as a brand - and the personality you want to portray to your customers - will determine the design elements you use in the package. Define how the ideal customer will buy the product You also need to think about how to sell the product. Do you sell online or in a store? At a small boutique or large retailer? Your design strategy may change depending on where you shell the goods. Create a mood board for your brand A good thing to do before you start designing is to create a mood board for your brand. Integrate images, colors, ads, and anything else that you think reflects the brand's personality; These will serve as inspiration when you complete the design process. Let cosmetic packaging trends inspire you If your packaging design needs some inspiration, there's no better place to start than looking at the latest cosmetic packaging trends. Once you understand the current trends, you can create packaging that meets the most important needs of your customers right now and communicate them in the right way. Remember that you want a modern and trendy look, but also timeless and universally appealing, so keep your packaging design up-to-date for as long as possible. Here are some of the cosmetic packaging trends we're seeing everywhere: 1. Intricate line drawings Iron box packaging using fine lines and a lot of details of the complex drawings is the cosmetics packaging of the eternal beautiful trend. Especially flowers and hand-made drawings can work well, whether cleverly placed in selected areas or covering the entire product. If you want something less feminine, but still something elegant and detailed, a more geometric, clean and cool painting style might be for you. If your brand pays attention to detail, or if you're looking for a subtle and beautiful way to show off the inside of your packaging by painting the ingredients you use, this trend is perfect for you. 2. Unique custom fonts The bold font trend we see across the board in graphic design naturally extends to packaging. Unique fonts can bring a lot of character to your packaging. Typography is the perfect way to express yourself as a brand, and handcrafted fonts can set you apart. Whether it's retro, bold statements or wacky styles, unique typography is sure to stick in people's minds.
Custom message
Chat Online 编辑模式下无法使用
Chat Online inputting...
Thank you so much for your enquiry. We will get back to you ASAP