When did the ice bucket challenge begin? The Ice Bucket Challenge is a movement to raise awareness of the hardening of the lateral muscle atrophy (ALS)— Also known as Lou Gai Ji\'s disease Contributions to Research are also encouraged. The image of the person photographed was to dump water and ice on a personal head. Then, the individual nominated at least three people to do the same thing, only 24- Complete the challenge and donate the hourly time frame to the muscle atrophy lateral cord hardening Association. In July and August 2014, it was spread globally on social media platforms. More than 17 million people, including Bill Gates and former president George w. Bush, posted videos online. Bush. Over a two- During the year, funding raised through challenges helped fund the development of therapeutic drugs. The origin of the campaign was attributed to Peter Frates, an alumnus of Boston University, who was diagnosed with ALS in March 2012. How much money has been raised? The Ice Bucket Challenge raised $0. 115 billion for the ALS Association. The ALS Association chart shows that $77 million, or 67% of the funds, is earmarked for research and another $23 million, or $ 20%, is spent on patient and community services. How many people are there? More than 17 million people around the world participated in the challenge. In the U. S. , there were2. 5 million participants donated $0. 115 billion to the ALS Association. Why is the ice bucket challenge so popular? On July 2014, in NBC\'s Today program, the challenge was first and foremost watched by the media. This has sparked a trend that has led millions of people to post videos on social media to raise awareness of als. What is ALS? Muscle atrophy lateral cable hardening is a progressive nerve degeneration disease that affects nerve cells in the brain and spinal cord. It is known to cause muscle stiffness, muscle twitching, and muscle weakness, resulting in speaking, swallowing, and eventual breathing difficulties. The cause of the disease is unclear, but it may be genetic in some cases. No treatment for ALS has been found.