People are naturally visual sensitive. Many brands know how to attract customers' attention through packaging design. While a fun and eye-catching LOGO does play an important role in product marketing, nothing is closer to a potential customer than a visually appealing and eye-catching tin box design.
Why is it so important?
What the customer values most is the product with beautiful appearance. Well-designed and interesting products are bound to attract more potential customers than poorly designed and plain looking products. This is the importance of packaging design. After all, it's a critical part of marketing the product and making sure it sells. This is also a key part of associating a brand with something, be it color or font. In essence, this means that customers who are drawn to the package must remember it before they return to the product later.
2. Packaging design: Where to start
Good design should always reflect the creativity and personality of the product and the company. But packaging design is about more than just making sure the packaging looks appealing. From the shape of the packaging to the materials used, there is a complete science behind it, without forgetting its function. For example, of the many things to consider when creating a package, one of the most important things to keep in mind is of course the protection it provides for the product. If the packaging does not accomplish what was intended in the first place, the packaging will look visually meaningless.
3. How to design a perfect package
A lot of research has been done on the importance of packaging design, and if they've all found something, it's simplicity sold. What people need most is quick and easy access to information. Although it is important to capture their attention with elegant and eye-catching packaging, it is important to clearly mark the meaning of the product. Companies want people to buy their products. They don't want people to walk away and buy competing products simply because they can access information faster on their packaging.
4. What does the customer want
In addition to simplicity, customers want honesty and authenticity. In other words, they want to know that the products marked on the package are obviously products that can be found on the inside. To this end, companies should always ensure that the packages make them appear trustworthy. This can be achieved by ensuring that the packaging is made of the highest quality tinplate material available. Good packaging should also reflect the company's personality. If a company is green and modern, then packaging should be recyclable and innovative.
There is no denying that logo plays a crucial role in marketing, but visually appealing packaging has no comparable impact on customers. Customers want to associate a product with something positive, and packaging design is often the first thing that comes to mind.