Packaging industry development trend | iron box information
Packaging industry development trend | iron box information
Globally, the packaging industry is a huge economic generator. According to the Smithers Pica group, the world's packaging industry will be worth $1 trillion by 2020. That's up from $839 billion in 2015. Consumer trends and packaging industry trends are driving this huge growth rate. To understand this phenomenon and understand its direction of development, it is necessary to study the top packaging industry trends in 2019.
Packaging is an all-embracing industry term used to protect or encapsulate the technical and design work of a variety of products for storage, transportation, and marketing. Packaging also involves the marketing efforts of the product manufacturer. For leading manufacturers, the way they package their products means their brand. They see packaging as an important part of their business model. This is, of course, the second step in making a good product.
Every industry has big trends. This means that overall changes in the market can affect the layout and presentation of a manufacturer's products. At the forefront of today's market, the shift from bricks-and-mortar to e-commerce is a clear trend in how each product is packaged, labeled and sold. Here are the top packaging trends for 2019.
1. Digital printing
2019 is the year we enter the digital world. Through digitization, this means that computer generation is the primary mechanism for designing physical product packaging and creating images or graphics that manage its appearance. It can be said that digital printing affects every part of packaging today, and shows no sign of stopping. Compared with mechanical processes such as typesetting, digital printing gives packers greater freedom in terms of personalization and customization options. In the past decade, most packaging companies have switched from analog to digital. But it will take time to fully reorganise the plant. In 2019, only a handful of companies are not riding digital trains and investing gradually. Last year was a turning point for the packaging industry. Narrow-width digital printing presses for the first time exceed standard flexographic printing presses. 2018 is the first year that digital printing presses have become the packaging industry's first choice. A market research study conducted by LPC for the label making department found that digital printing presses grew 11.9 percent in 2017, while traditional printing presses fell 8 to 9 percent. This demonstrates a significant trend change in the packaging industry.
2. Personalized packaging
Digital printing makes it easier to customize packaging and personalize products. This trend has been going on for several years and is having a significant industry impact in 2019. Many top product brands are exploring personalized packaging and are reaping huge rewards from this innovative marketing investment. There is no one-size-fits-all option for personalized packaging. In fact, this is the core idea behind the trend. Personalization allows companies to differentiate themselves from competitors by promoting their name and brand in a powerful way. Here are three successful examples of the personalized packaging trend. The personalized packaging trend is successful because it allows individuals to identify branded products. Seeing their name on Coca-Cola immediately attracts a person to the product. It's hard to resist calling out their names. Facial recognition on frito-Lay bags connects consumers to the brand and helps. Seeing their favorite NFL team, like the Saints or Pats on the bud, is sure to sell more beer to a die-hard football fan. Personalized packaging also tells the story of the brand. Smart marketers know that people relate to stories and brand names. When a company presents its packaging in a story-like way and connects with consumers on a personal level, the product becomes irresistible. Personalization is the top packaging trend of 2019, and it's sure to stay that way for some time.
Transparency and clean labels
Presenting product information in a clear and transparent manner is another strong packaging industry trend in 2019. The trend is all about trust and honesty. In today's world where consumers have so much access to information, they can better understand product choices. At the top of the smart consumer's interest list is what their product selection contains and the packaging method they use. & other; Transparency & throughout; It means that the manufacturer is completely open and honest about what the product contains. & other; Clean & throughout; It means the product is safe and contains no harmful ingredients. When manufacturers package their products in a way that makes the content clear, concise and open, it fosters trust in the company's brand name. Clean and transparent labels can seriously affect the packaging industry and the food industry. More than 50 percent of U.S. consumers are interested in using a smartphone to scan food packages to see exactly how much is in them, according to Mintel's new study on packaging transparency and clean food. Part of the clean and transparent trend of 2019 is Smart Lab & Trade; The rise of. The tag code immediately connects the consumer to the target page with transparent information about how clean this option might be.
4. Custom labels and store brands dominate
Individual store and private label brands are an interesting trend for the packaging industry in 2019. This found that many stores offered product lines with a specific brand name that was unique to the store. It creates internal brand awareness and local customer loyalty rather than a generic brand offered by every competitor. IRI and Wisner Marketing research shows that private store brands and their identifiable unique brands have surpassed domestic brands in terms of consumer popularity. The information reported that two-thirds of consumers surveyed preferred to buy private brands. Millennials lead private brand loyalty groups, followed by lower-income people. A few years ago, store brand and private label trends began. It's a growing initiative in 2019, with some of the largest U.S. companies leading the way. Amazon buys Whole Foods depending on the in-store brand and the private label. With Lidl entering the U.S. market, consumers can expect to see their personal brand on the packaging. Trader Joe's and Aldi are two other examples of the current trend toward store-brand labels on packages.
Bold colors and effects
Bold colors and their influence on packaging have been going on for some time. This is a clear trend in 2019. Many companies recognize how strong colors and dramatic effects can stand out. They also see the extent to which this trend has led to increased sales. There's no question about how humans respond to bold colors and unique effects. Information from the Pantone Color Institute shows that people can experience 80 percent of consciousness through vision. Strong colors such as neon green and bright yellow soon caught people's attention. So are effects such as shiny metallic luster and reflective surfaces. Leading marketers design packages to capture consumers' attention and retain their memories. Crowdspring's recent 2019 trends report found that people make unconscious decisions to buy products within the first half-hour after viewing them. According to Crowdspring's report, 85% of people make their judgments based on the color of the package.
The growth of flexible packaging
Flexible packaging is a growing trend, and for good reason. Technological advances in flexible packaging make it suitable for more consumer products today that are limited to rigid and rigid materials. The United States accounts for $135 billion of the global packaging industry, according to the Flexible Packaging Association. Of all packaging material options, flexible packaging is the second largest in existence. Flexible packaging is made of all non-rigid materials. The most popular flexible packaging is packaging, bags, bags and envelopes. Flexible packaging has many advantages over rigid packaging. They are easier to store, easier to open, very practical and can be closed or resealed. Flexible packaged products have attractive shelf appeal, use fewer materials and have better transport characteristics, which are key points in e-commerce. Flexible packaging is such a prominent trend in 2019 partly because of advances in materials. For years, most flexible packaging materials have been POLYvinyl chloride. The plastic does not break down or decompose, which makes it environmentally unfriendly. Today, most flexible packaging USES materials made from polyethylene, polyethylene terephthalate or polypropylene. These high-tech plastics last long in use but deteriorate when discarded.
7. Recycled packaging products in use
The trend towards recycled packaging has never been so popular. The movement began a generation ago with the 3-R principle: reduce, reuse and recycle. Today, the 3-R model creates a circular economy that is the backbone of correct product packaging performance. Recycling is now firmly embedded in the American psyche. Recycled packaging is part of a global sustainability movement. For years, the vast majority of packaging waste ended up in landfills. Even worse is the amount of nonperishable plastic currently floating in the ocean. This mess is no longer acceptable and most consumers are now trying to prevent it. They choose recyclable packaging. Technology is also improving the packaging industry. Advances in plastics and paper chemistry have made recycling easier and more convenient than ever before. Federal, state, and local authorities also promote and encourage packaging recycling programs. But the main factor driving the trend towards recycled packaging products in 2019 is consumer choice. People avoid buying anything packaged in non-recyclable materials.
8. Vintage packaging
& other; Old is new. This is true in vintage packaging. Nostalgia has a huge impact on people, whether they are young or old. For 2019, many companies are taking advantage of the retro packaging trend and promoting products to reflect past values. According to 99 Designs, a leading marketing force, retro design offers consumers a part of their past. Retro packaging is an important part of American culture and memory. These classic colors, shapes and themes reflect an earlier era of simplicity and peace. This is the direction many modern people want to turn to, and packaging can help them achieve this experience. The retro packaging trend is popular for two reasons. First of all, these old designs reflect timeless qualities that have remained intact over the years. Secondly, retro design tells the story of tradition and passion. Humans are hard-wired stories, people listen to old-fashioned packaging.
8. Minimalist product packaging
& other; Less is more. 'Is a proverb, and it is true in many cases. This is true in the packaging industry trend in 2019. The minimalist packaging of the product is very popular with fashion consumers, who refuse to admit that the product must have too much packaging and protection. Minimalist packaging works well because it's simple. Consumers appreciate simplicity and economy, which is one reason brown paper packaging is so popular. This is a postponement of unnecessary excesses. The trend towards minimalism also affects product labels. People resist information overload. Labels with fine print and too much detail are a frustration. Packaging with simple labels that tell consumers what a product is and what it is is a fashionable move. Companies that ignore minimalist messages do so at their marketing risk.
9. Print and paste transportation labels
Labels printed shipping labels pasted shipping labels used to be the norm for product packaging. Shipping labels are the last thing on the package before it goes out. In the past, this made sense, as most packages were completed before the shipper knew where they were going. Sticking labels is not the trend for shipping labels in 2019. Now, many sellers pack their products as needed after they already know who their recipients are. This is especially true in e-commerce and online shopping, where buyers place orders before companies fill them. In many businesses, digital printing has actually replaced sticker shipping labels. Printing labels directly on packages eliminates one step in the distribution process. Every step costs money. Digital label printing reduces packaging and shipping costs, which sellers can pass on to consumers.
10. Packaging for e-commerce purchases
E-commerce is not the trend in 2019. That's what's left, and only grows when consumers are satisfied with their online purchases. But specialized packaging for e-commerce shows a trend in 2019. Amazon is an e-commerce giant, and there are useful lessons to be learned from its e-commerce packaging. Amazon is a company that produces to order. Once they receive the order, the workers pick and dispose of the items. Amazon has implemented every step of the process, including physical packaging and digital printing. This includes several separate items and multiple orders in a shipping container. Amazon may be big, but it's not the only e-commerce player. Many companies have found the trend of e-commerce buying to be efficient and profitable. E-commerce packaging still reflects the same basic principles as real-time shopping. Products must be presented in a professional manner that protects and meets consumer expectations.
11. Smaller, greener packaging
The green movement only gained momentum in 2019. Every company that handles packaged goods can't ignore the green wave. Accountability through sustainable products and environmentally friendly products. The green scenario also involves smaller packaging. Reducing, reusing and recycling is part of the green commitment to being responsible in the world. Today's consumers are well aware of their environmental footprint. More people than ever are joining the ecological struggle and doing all they can to protect their share of the world. The packaging industry must recognise and respect consumers' desire to keep their carbon footprint small. They can do this by making smaller, greener packages.