Good packaging design not only increases the aesthetic feeling of the end user, but also promotes the sales of the product. It also plays a key role in the efficiency of the entire supply chain. Clear communication at all critical points in the packaging design stage is conducive to the success of functional packaging and efficient packaging production operations. Communication is also crucial for brands that outsource packaging production, as designers may not have a print background to understand how their packaging concepts are produced in real life, or their designs can even be used in mass production.
Of course, good packaging design is a huge topic in itself, especially when you consider multifunctional packaging services across organizations and across the packaging supply chain. Therefore, this article focuses on just one element of well-designed and well-optimized packaging: graphics.
1. Elements of good packaging design
There are few immutable rules for graphic design, but there are some best practices that can help you succeed in your graphic design projects. When designing graphics for packaging, these best practices include:
A. Choose a visually appealing palette that is consistent with the brand. Pay attention to the emotions that colors may evoke. Blue and green tend to be calmer, while red stimulates movement.
B. Limit the number of fonts. Two fonts are generally recommended.
[C] Less can be more. Don't try to accommodate too much information in a small area. Make full use of the empty space to avoid confusion.
D. Ensure that the design is appropriate for the company, product (or product line) and target customers.
2. Don't sacrifice packaging
Good packaging design should take appearance into consideration. Look out for design elements that may exceed print limits and may compromise the quality of reproduction. Elaborate or very detailed illustrations and processes that require multiple applications should be avoided. It is best to avoid design elements that leave little margin for error during the production phase. For example, complex patterns across the entire panel will be die-cut, which may cause production difficulties.
In addition, many industries comply with regulatory requirements that may affect packaging design. If you are designing retail packaging graphics for highly regulated products, make sure you are fully aware of all applicable packaging regulations to avoid cost increases at the design verification stage, such as cigarette cartons, whose labels need to be reviewed by the relevant authorities.