Simple analysis of colorful and simple iron box packaging
1. Colorful and simple packaging
The personality of the brand is reflected in the design of its packaging. The design of product packaging often provides a sense of identity and helps to distinguish it from competition. You know what? & ndash; One-third of consumer decisions are based on packaging.
With the changing packaging trend, simple packaging is becoming more and more popular for both brands and consumers. But does this mean that brands should move to simpler designs? Simple or refined products ultimately work best for your brand? What are the advantages and disadvantages of simple color packaging?
What words do people associate with bold, colorful packaging?
D. the delicious
Brands with color and bold print on their packages will be confident in their products and confident in their claims. Color can also help increase appetite by representing the taste inside. Bright products on merchandise shelves also help attract consumers' attention.
Colorful packaging also has disadvantages
When using multiple colors, it's important to make sure that the colors you use don't look too fake, as this can actually be disappointing. Any decoration that is too artificial will look beautiful. Another disadvantage is that shelf competition may also use bolder colors when you are gradually reduced to background colors. That's why it's important to have a thorough understanding of your competitors before you start designing your packaging.
What do people associate with minimalist packaging?
There are many different variations of minimalist packaging, from simple packaging to full stripping to brand name design. From tea packaging to premium wine packaging, the recent simplification of packaging certainly has a trend.
People usually associate simple packaging with quality products. We have a lot of customers who come to us and say they want their brand to look professional, so they want black, white and gold. So what are the potential risks?
The first potential risk is not standing on shelves. If your packaging is too simple, you may not be able to stand out in the fierce market competition with bolder competitors. If you want to put your own brand & LDquo; High quality & throughout; Positioning for & other; The price is affordable. , you may think it is much more expensive than it actually is and leave your customers dissatisfied.
Take two examples
& other; Oreo & throughout; It is an example of elaborate and colorful packaging. The whole sub-box has a variety of colors, which can match the brand culture
'Meixin Moon Cake tin Box & Lsquo; & rsquo; Is a very minimalist packaging example. The entire tin box package contains only the brand name, logo and is painted with gloss to exude & LDquo; Luxury & throughout; Feeling.
In short, there is no right or wrong choice. You should figure out what your brand stands for and how you want consumers to see it.
What kind of packing would you like? Please leave your comments in the comments section.