tesco to donate ice bucket challenge profits
The supermarket said it sold 36 million pieces of ice over the weekend.
\"Significant growth\" in normal sales\"
Additional inventory is pouring into the store.
The social media boom has raised millions of dollars for American and British philanthropy.
Profits for additional sales will be donated to the Motor Neuron Disease Association.
Tesco said it has donated 20,000 so far.
According to new data, their sales fell by 4%.
It also nominated its competitors to do the same.
Greg Serch, Tesco community director, said: \"We see that this phenomenon has directly led to a significant increase in sales of bags of ice, and we hope that the motor neuron disease association will benefit.
\"That\'s why today we are committed to donating the extra profits we earn to them and we nominate Sainsbury, Asda and Morrisons to do the same!
\"Ahead of these actions, Scottish Secretary Alistair Carmichael called on supermarkets to get involved and add extra ice profits.
The ice bucket challenge is starting to raise awareness about ALS or motor neuron disease, which is well known in the UK.
The disease attacks nerves in the spinal cord and brain, which means that information stops gradually reaching the muscles, resulting in weakness and waste.
Sherlock star Benedict Cumberbatch, Microsoft founder Bill Gates and Lady Gaga are among the dozens of celebrities who have been filming \"drenched.