This paper discusses the function of box packaging

by:Changda     2020-06-16
Graphic design plays an important role in packaging throughout the packaging scope, but it also has a set of constraints that must always be considered before executing any project. Mastering key concepts early will save time and ultimately cost. The primary design element in all packaging design is that the box shape corresponds to the product shape. We focus on packaging production and design; Packaging is the carrier of the product. It passes products from A to Z through the entire distribution network, thus protecting products and demonstrating their value in the process of product development. The design is controlled by the packaging itself - whether flexible packaging, rigid containers, or tinplate boxes - called die-cutting production lines. The range can vary from simple labels defining boundaries to folding cartons with many panels to three-dimensional structures, such as bottles decorated with shrink sleeves. The designer's task is to decorate and provide information within the parameters of the package itself as well as within the specified mold scope. It was at this moment that packaging design appeared. Packaging must contain some information that follows strict regulatory guidelines and must be aesthetically designed around that information. A simple example is tobacco packaging, in which copies of health regulations must legally account for 70 per cent of the panel, with the rest used for branding, quantitative information and aesthetic design. New regulations specifying this space as plain packaging limit design elements to a single color and a single font. Most food packaging labels in the consumer market are clearly stated; Such as ingredient list, nutritional data, production address and declaration. These regulations are so strict that failure to comply may result in a product recall, hence the importance of raising awareness at the design stage. Food packaging requirements and labeling standards vary from region to region. The design must also include a range of other markers and mechanisms to help the packaging evolve along the sales route. These include control marks for color and registration, die marks for cutting and/or aligning packages as they pass through the filling line, and identification Numbers for products in the supply chain (not just UPC & Ndash; Generic product code). And batch code and date code. All of these have to be incorporated into the design and take up space on the packaging. The challenge for graphic designers is to integrate these requirements into their designs. There are technologies that can hide some of the code in the image itself, such as QR codes that can direct a smartphone to a website for more product information. At this stage, we've identified everything that must be included in the packaging design, but it's not really the design itself. The design needs to describe the product, brand it and decorate it to make it attractive to consumers, so it can leave the shelves quickly. We must also bear in mind that packaging is the means of transport for our products and its primary design is to protect the internal goods. In general, this means that the quality of the material and the requirements for its properties still exceed the way it is decorated.
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