We have used packing since they had goods to ship. Leaves and gourds packaged early human foods. Ancient people used ceramics and bronzes to hold liquid. Cans/boxes of food began in Napoleon's time. When brands emerged at the end of the 19th century, the complexity of packaging increased dramatically: the shape and materials reflected the most advanced ways of preserving and transporting goods of this era, and the brand message on the packaging shook the zeitgeist. The original blue gift box in Europe in 1878 represented the high society's love of turquoise.
At any time in history, you can learn a lot from examining its age packaging design. So what can we learn from the box packaging of 2019? Let's take a look at five trends in consumer categories and their impact on the world today.
Sustainable development trend
I have a word for you: plastic.
From iconic films & LDQuo; Graduates & throughout; How chilling it is to look back on this line. Plastics won praise in the 1960s for their strength, lightness and transparency, and have dominated consumer packaging ever since. Fast forward to 2019, and plastic is contaminating our oceans at an astronomical rate: In March, 88 pounds of plastic were found in the stomachs of whales in the Philippines, and National Geographic estimates that the oceans will have more plastic than fish by 2050. Consumers began an unofficial campaign against plastic straws in 2018 as the public became more aware of the extent to which plastics damage the environment. Since then, the campaign has spread through a broad anti-plastic movement in which shoppers try to reduce the environmental impact of their shopping habits. Sustainable packaging has become an expectation and a trend. Observe that some countries have enacted relevant laws on packaging materials, it has been mentioned. A plastic ban... As we see environmental protection, it's picking up speed. Legislation further promotes the trend of sustainable development. Throughout the &; Sellers and customers are under pressure to design sustainably. Wal-mart, the world's largest retailer, is supporting compliance with environmental standards by publishing sustainable packaging manuals to suppliers.
In fact, Zhang Hong USES more environmentally friendly materials in its packaging. Brands such as Procter & Gamble, Unilever, Nestle and Pepsi offer consumer goods in metal packaging and reusable containers made of glass. For many brands, reusable metal packaging has become the product itself. & other; Lucid waters and lush mountains make golden hills. In this year, the concept of recycling and recycling has gained the attention of consumers and brands.
Minimalism plus trends
In the past few years, minimalism has permeated our lives, from simple linings and all-white packaging of consumer-facing brands to modern furniture in the middle of the century. Forecasters initially saw aesthetics as an outdated fashion, but it's clear that it exists for good reason. Since its birth in the art world in the 1950s, minimalism has been a device that deprives representational detail to convey the essence of the object. When packaging creates this direct experience on a product, it has a huge impact on consumers. Other designers have indeed embraced minimalism, with many brands going in the opposite direction and incorporating as many frilly, ornate and conflicting patterns as possible to evoke individuality. Because consumers have grown accustomed to minimalism, a product that runs counter to aesthetics defines itself as superior, the research institute says.