Three questions must be answered before we can begin to design our product packaging:
A. What product is it loaded with?
B. Audience for the product?
C. Through what channels do consumers purchase products?
1. What products are packaged?
Think it's easy. What are you selling? How big is it? What is it made of? Delicate?
This question helps to confirm whether there is a logistics requirement for product packaging. For example, delicate products need safer packaging. For larger or irregularly sized items, a custom packaging solution may be required, rather than the packaging used when unpacking.
2. Who is buying the product?
Should the product be used for men, women or both? A child or an adult? Does it meet environmental requirements? What is the budget for the packaging design?
Product packaging must attract the attention of consumers at the beginning, it is important to understand consumers' consumption habits. Products aimed at the elderly may require labels in large print. In addition, things that cater to a rich customer need to consider materials that create a sense of luxury.
3. Through what channels do people buy products?
Do they buy them at the supermarket? Small boutique? Online?
If you want to sell and ship your products online, rather than on the shelves of large stores, you need to consider different packaging designs. The goods sold online may be chic, elegant and practical, avoiding the possible wrinkle or bending of the product packaging. Items placed on boutique shelves need to attract the attention of buyers, who are attracted to cute packaging. These will guide you in making all other decisions you must make during the packaging design process. Are you still thinking about these questions? You may not be ready to start the packaging design process. It doesn't matter! It's better to take some time to get things done rather than jump in too soon. Information you need to collect:
A. Brand requirements; Products can be independent or represent established brands. If your package needs to represent the beauty of a particular brand, be sure to collect the following information before you begin: color; If you already have a CMYK value or a PantOne matching value (PMS), include colors that are specifically for printing;
B. font; Make sure you have the correct font and any specific instructions (such as adjustments or fines).
C.L OGO standard
If you need to paste a logo into a package, make sure that a vector file is available. What needs to be put on the package; This is specific to a particular product, but you need to make sure everything is properly organized before you start designing. Note that certain industries may need to include certain items in the package for legal reasons.
You may need: tags; From the product name to the description, the content includes the text that attracts someone to buy.
D. the image
Want to have your picture packaged? Before you start the design process, you must have these things in place. Required marks; Depending on your product/industry, you may need to include bar codes, nutritional information, relevant labels, etc. Know what temporary content you need; Some products (such as food or cosmetics) have other information that needs to be attached to different batches. You may not want to print it directly into the package because it changes periodically, but make sure you save space to place labels or stamps in later information.
E. Style of packing
Before you start the design process, it's a good idea to do some pattern research. Start collecting your favorite packaging. Take photos while in the store. Create a Pinterest board.
Remember that style inspiration is not always one-to-one. You'll love the color of a special shirt, your aunt's drapery print, the print of a sandwich board. But one thing to keep in mind is that you don't have to come up with design ideas for yourself, but for the ideal customer. You might like the old, retro style, but if you're selling baby biker jackets to bad rider moms, that's probably not the best package.
Another thing to consider when you start your style journey is the material. You don't have to make any decisions right away, but you will need to start paying attention to different choices.
The budget of the f.
Packaging design budgets fall into two categories:
One-time fees include the cost of paying for the original design work, buying stamps (if a DIY route is needed), printing Settings (for large offset printing), and so on. These fees are usually paid up front and usually only once (unless you change the design). Cost per unit is usually material and labor cost. Each box will cost a certain amount, as will the tissues you use to fill the tissue and the tape you use to seal it. And you'll either have to pay to put the product in the box or do it yourself. Before you begin the design process, you need to determine how much it will cost. Remember, cheap is not always better. Paying a little extra for your materials can help you stand out from the competition and improve your presentation (and your price).