With the progress of The Times, the expectations of product packaging and designers will be higher and higher. Today's packaging design must be a real sales driver, attracting the attention of increasingly busy consumers and attracting them as if they were the most natural thing in the world. Does your packaging design fail to meet the requirements of the sales department? Discover our tricks to make them more visible, memorable, and in line with today's trends!
1. Add an interesting factor
Humor and fun. Remember what our marketing said? If your packaging design manages to satisfy consumers, they will subconsciously attribute this positive emotion to the product and brand you are designing. Surprise design elements! Nothing catches the attention of consumers more than an attractive package
If the consumer buys the product in the package you designed, not the product itself, then you know you're done! But don't overdo it. A simple and beautiful tin box is usually enough.
Keep an eye on the future of fashion
Arguably, the biggest challenge in designing packages to increase sales is to strike a good balance between innovation and recognizability. Make sure the packaging design can easily extend the sequence so that you don't have to start from scratch whenever a new product is added to the product line or a seasonal version is needed.