When customizing packaging, you need to know relevant
From shape and material to graphic style and shipping requirements, packaging design is a very broad term that has a huge impact on your business. Imagine the following:
You're on the shopping street, trying to choose a box of chocolates for your mom's birthday. There are dozens of possible options: round boxes, small packages, jars and many other patterns that whisper. Choose me & throughout; . Do you want to check the ingredients for each piece in each box that is available? Compare calories per box? The answer is no.
You'll get something that looks attractive. Clear and simple. A beautifully looking box of chocolates puts a smile on the recipient's face. Frankly, your choice often depends on the packaging design. The design of the chocolate box catches your attention and is a gift in itself. It could be a logo, an elegant appearance or an unusual shape that catches your attention and causes you to buy that particular box.
1. What is packaging design?
Whether it's food packaging, candy product packaging, or even tea packaging, you can find packaging anywhere and use it every day. The design of the packaging means the variety of products (and the possibilities they offer) that can meet the requirements of each product and the corresponding packaging solutions. While this is one way to think about packaging design, it is also important to understand the other dimensions of describing and defining packaging. You must understand three main points: graphic design and packaging design, product and packaging manufacturers, marketing and packaging design. Each of them defines the design of the package in a different way. Understanding these different perspectives will also help you make decisions about packaging solutions.
A. Graphic design and packaging design; From a graphic designer's point of view, packaging design is the visual identification of a given brand. Packaging is more than just ldQuo; Attract & throughout; Attention of customers Responsibility & throughout; It also provides product information and enhances the company's brand image.
B. Manufacturers of products and packaging; The second aspect is the manufacturer's perspective. Each package design has production limitations. Of course, you can imagine how the theme of the packaging is designed, but is it convenient for your packaging manufacturer? More importantly, can this kind of packaging meet your product characteristics, and the feasibility of production? The packaging manufacturer needs to consider all technical aspects, such as: materials used, finishing details, functionality, weight, shipping standards, and all regulations of the country/region in which it is shipped.
C. Marketing and packaging design; The third topic of the packaging design discussion is marketing and how marketing defines packaging design. During the sales process, you will find: packaging design is the link between form, structure, material, color, image, layout and regulatory information with auxiliary design elements to make the product suitable for marketing. Throughout the &;
2. The form of packaging design?
A. Simple packaging design; Minimalism is a design trend toward bare form, where nothing can be eliminated without functional cost. The trend began in the United States in the early 1960s, but the most famous examples come from Scandinavia and Japan. Defining minimalism is very difficult, especially in packaging design. The cardboard box with the logo and original design is minimalist, like a bottle of white body wash with a signature label.
In other words, minimalism involves packaging in many forms. Minimalism is everywhere, from tea and tin boxes and biscuits to online delivery boxes. Plus, you can easily integrate it into your brand vision because, frankly, minimalism isn't expensive. In fact, choosing a minimalist packaging design is a smart way to cut costs. Most packaging designs have an air of minimalism, which is the simplest solution. For example, with & LDQuo; Throughout the manuscript &; B: Cardboard boxes with logo.
In other words, minimalism is versatile and will fit most products and brands (if executed correctly).
B. Retro packaging design; Retro is a design style undergoing a massive Renaissance. The retro aesthetic meant a shift away from earlier periods towards objects and styles. In packaging design, in particular, old-fashioned boxes, labels, fonts and colors. The retro packaging design evokes nostalgia and gives a direct impression of tradition and know-how. Many new brands like to use retro elements in modern packaging.